Kontrapublizitatea eta zuku komertzialak

euskalfondoa.org euskalfondoa.org24 24UTC septiembre 24UTC 201728 28UTC septiembre 28UTC 2017 , Uncategorised

Helburuak:

Publizitateak erabiltzen dituen tresnak ezagutu.
Merkatuan dauden zukuen kalitatea aztertu.
Kontra-publizitatea zer den ezagutu.
Publizitatearekiko espiritu kritikoa sustatu.

Deskargak:

Deskargatu ikas-unitate osoa hemen
1. Eranskina Publizitate agresiboa
2. Eranskina Kontra-publizitatea
3. Eranskina Zuku komertzialen publizitatea
Hezkuntza erreminten kitean argitaratutako ikas-unitatea hemen deskargatu dezakezu ere, kontutan izan zertxobait moldatua dagoela: kontrapublizitatea eta ziberaktibismoa

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